He said Acer's direct kiosks within shopping malls had been "a complete loss".īorg expects more changes to come at the vendor. It is expected that Cefai's departure would have had a major impact on Acer's government, education and corporate business, especially in Melbourne.Īnother long-term reseller, Syd Borg of PCS Australia, told CRN that Acer had been drifting away from the channel – to its detriment. His claims to fame at Acer included growing its education and government business to a $180 million and winning "the second-largest notebook contract in the world" for the Department of Education Victoria with a sale of 37,000 units worth $100 million in 1998.
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He called Acer a "totally channel-focused" company, saying the vendor is "the only company I work with where I am not looking over my shoulder to tell if they are going direct or not".ĭataflex hired one of Acer's most senior managers, Michael Cefai, as southern region manager in June 2012.Ĭefai had spent 22 years with the PC maker, most recently as Acer's general manager of corporate, government and education sales. Some of the best business people I know are from Acer because at Acer, you have to sell." Unfortunately the IT department is a bit slow lately so business – not just Acer, the whole industry – has been slow."Īnother long-term partner, Brian Evans from ACT-based Dataflex, said he supported Simmons' promotion.Įvans, who spent more than three years as national sales manager for government for Acer, told CRN: "Darren is savvy. "Acer has been doing well for me and we have a great relationship. He said that Acer was not the problem, the market was. I know Darren is damn good," added Ozguven. Speaking to Darren, he will do what ever he can to help move the stock, he is business minded, his strategy always works well. "When partners say we are in trouble, Acer is always there to help. When Acer supports channel partners, channel partners support Acer – it works both ways. Harry Ozguven, director of Acer reseller The Laptop Factory, told CRN that among the PC makers, Acer had always been a strong supporter of the channel. "Operationally he is a very good guy in his field and personally, he is certainly a leader," added Koropatwa. It is my belief that it is a natural succession that Darren would have take over any way.
"Given that Darren has been at the company quite some time, he is an established executive. The PC maker announced yesterday that Australian managing director Charles Chung will retire, with sales director Darren Simmons stepping up to the top job.īeata Koropatwa, chief executive of Acer's biggest commercial partner in Asia Pacific, Auslaser, told CRN that Simmons was "the right person to take over". Acer partners have told CRN that the PC marker's return to form will depend on its strength through the channel.
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